20 web-build terms for non-experts

Here are the terms that often come up in quotes and consultations, explained at a small-business level. Just this much makes a consult much easier.

Terms worth knowing

• Responsive web: a site whose layout changes automatically with screen size.
• CMS: a web management tool with ready-made boards and layouts, letting you edit content yourself.
• Landing page: a single page that guides ad/campaign visitors to a specific action (inquiry, purchase).
• Domain: your website address (example.com).
• Hosting: renting server space to store your site files.
• SSL: a security certificate that encrypts traffic (https). The baseline of trust and security.
• SEO: optimization for ranking high in search engines.
• GEO/AEO: the latest optimization to get your brand cited in AI search answers.
• PG: online payment gateway.
• UI/UX: UI is the screen design; UX is the whole experience a user goes through.

If a term feels hard, just ask anytime. MissionBridge makes it a rule to explain in plain words instead of jargon.

※ Figures here are common market averages and may vary by time and provider. We give an exact quote after a consult.